NJCAA launches NIL Marketplace Powered by Opendorse

Charlotte, NC - The NJCAA has announced the launch of the Official NJCAA NIL Marketplace powered by Opendorse. The NJCAA-specific marketplace will maximize NIL support for student-athletes while delivering security and simplicity for all involved parties. Student-Athletes can be searched, booked, pitched, and paid for NIL activities in one compliant platform, built specifically for the athletes' needs. To visit the NJCAA NIL Marketplace, please click HERE.  

"We are very excited about this opportunity to expand our partnership with Opendorse through the NJCAA NIL Marketplace," stated Dr. Christopher Parker, NJCAA President & CEO. "Having a customized marketplace specifically for the NJCAA will provide two-year student-athletes with more opportunities for exposure, growth, and success while staying compliant and eligible." 

The NJCAA marketplace will empower student-athletes to easily connect with supporters for quick and compliant NIL deals. Every NJCAA athlete will receive an Opendorse profile, which they can customize and promote on their personal social media platforms. Athletes review opportunities, receive deals, accept compensation, and disclose NIL activities to their institution, all within the Opendorse app.

The Opendorse-powered marketplace is built on a decade of athlete marketing technology and experience. Opendorse has facilitated hundreds of thousands of NIL deals and endorsements with athletes at every level of sports. The marketplace is used by over 100,000 athletes to manage deals from pitch to payment, and even tax prep, every day. The NIL company launched its initial school-specific NIL marketplaces in the spring of 2022. Student-athletes at these institutions experienced a 193% increase in NIL opportunities in the first month after the marketplace's launch.

In addition to the marketplace, the NJCAA will continue its partnership with Opendorse as the exclusive NIL partner of the NJCAA, positioning NJCAA student-athletes to maximize their name, image, and likeness. The NJCAA and its student-athletes will continue to use Opendorse's all-in-one NIL marketing, education, and compliance platform, thereby streamlining deals, compliance disclosures, and secure payment.

About Opendorse

Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from hundreds of colleges and thousands of brands, fans, donors, and partners including Team USA, NFLPA, PGA TOUR, and more.