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The impact of virtual fundraising during a pandemic
eTeamSponsor helps NJCAA member colleges succeed virtually
Charlotte, NC – COVID-19 has created many new norms in college sports programs from virtual meetings, social distance workouts, and changes to season schedules. NJCAA member colleges are also adjusting their vital fundraising efforts as a number of teams have shifted their in-person fundraising efforts to virtual platforms through eTeamSponsor. To help NJCAA schools generate creative ways to raise funds during all circumstances, eTeamSponsor makes it a priority to assist athletic programs overcome adversity while providing opportunities during uncertain times.
"The NJCAA, along with eTeamSponsor is first and foremost concerned with the health and safety of our student-athletes," stated Sean Connors, CEO of eTeamSponsor. "We understand that member institutions and their programs still have financial needs. We started eTeamSponsor as a virtual fundraising platform that allows student-athletes to be in the safety of their own homes, while still running a successful fundraiser. Together, we can still raise necessary dollars and stay healthy as we prepare for our upcoming seasons."
NJCAA member college Butler (KS) utilizes eTeamSponsor for each of its 13 sports as their main fundraising platform and appreciates its ease of use, quality of service, and success rate each year. They have also taken advantage of the platform during this period of social distancing.
"For the past five years eTeamSponsor has been a big part of our fundraising activities within the football program here at Butler," stated Tim Schaffner, Butler football head coach. "We have seen great success from the different campaigns we have run over the years and have been able to put those fundraising dollars towards our student-athletes. Now, in these unusual times, the ability to fundraise remotely is a huge plus and one the many benefits of our partnership with eTeamSponsor."
Across all sports teams, eTeamSponsor's virtual campaigns have redesigned Butler's campaign strategy, enabling them to support their student-athletes efficiently and creatively.
"With the situation all of us are in and the uncertainty that goes along with it, we need to be creative in our fundraising efforts," said Tyler Nordman, Butler Associate Athletic Director. "Changing up or tweaking the way we go about it will be extremely important as we navigate through this school year. With eTeamSponsor, we are able to target those involved most with our student-athletes in a safe and virtual way. Traditional in-person fundraising events might be slim to none this year so it is important to have an online option that has proven success."
Since 2014, eTeamSponsor has been the Official Fundraising Partner of the NJCAA and has helped its member colleges raise over $9 million in funds. Since 2018, eTeamSponsor has served as the title sponsor of the NJCAA Football Championship game and became the title sponsor of the 2020 NJCAA Division I Men's and Women's Basketball Championships that were ultimately cancelled due to COVID-19. Day in and day out, eTeamSponsor introduces innovative and easy ways to fundraise to programs across the country.
Virtual fundraising through eTeamSponsor empowers teams and programs to reach new heights and as NJCAA member colleges continue to utilize the "The Easiest Fundraiser Ever," new opportunities become available throughout the NJCAA.
"It is evident how successful eTeamSponsor has been with NJCAA member colleges from how much they have raised for programs during our partnership," stated Brian Luckett, NJCAA Vice President for External Affairs & Development. "What is even more important during these difficult times is that eTeamSponsor provides an answer to the critical question people are asking of 'what do we do now' due to so much change in a short amount of time. The answer is continue to raise money and move your program forward with eTeamSponsor through their innovative fundraising platform."
About eTeamSponsor
Since 2010 eTeamSponsor (eTS) has partnered with institutions to provide an automated crowdfunding solution that's raised millions of dollars nationwide. They've been hailed as the missing piece for successful fundraising and complete transparency, connecting athletic department fundraising with advancement personnel. Having pioneered automated crowdfunding for athletic programs at 2-year colleges, eTS aims to provide the most efficient and effective platform to meet the transparent needs of fundraising decision makers before, during and after their fundraising process. Ultimately eliminating the inefficiencies, personal liability and financial risk of fundraising for good. eTS is committed to staying at the forefront of innovative technology and unparalleled client service to ensure institutions reach their fundraising goals.
To read more about The Easiest Fundraiser Ever, visit: https://www.eteamsponsor.com/partner-njcaa/
